"It's Not Right!" Changing Social Norms for Bystanders of Abuse of Older Adults

Its Not Right

"It's Not Right!" is funded by New Horizons for Seniors Program, Human Resources and Skills Development Canada. The Centre for Research & Education on Violence against Women & Children will partner with the Canadian Network for the Prevention of Elder Abuse to:

  • Engage and prepare bystanders (neighbors, friends and family members) to take safe and effective action when they see warning signs of abuse of older adults.
  • Train elder abuse awareness leaders in all provinces/territories to deliver the intervention workshop.  The workshop DVD and training manual will be available online.
  • Change the social norm for bystanders from social tolerance of abuse to social responsibility.

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