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June 15 is
World Elder Abuse
Awareness Day!


 WEAAD is marked each year on June 15. It is an official United Nations International Day acknowledging the significance of elder abuse as a public health and human rights issue.

Since 2006, communities throughout the country and around the world have honoured this day to raise the visibility of elder abuse by organizing events to share information and promote resources and services that can help increase seniors’ safety and well-being. Elder Abuse networks and organizations are planning multiple WEAAD activities across the country to mobilize community action and engage people in discussions on how to promote dignity and respect of older adults.weaad_ribbon_general.png

Let's honour this landmark and continue raising public awareness of elder abuse with events across the country! Share your events with us through the form below or by emailing us at . You can also share updates and photos of your events with us on Twitter and Facebook


weaad ribbon generalLooking for materials to share before or during your event? 
Check out these sites for tips, posters, postcards and other materials:

Do you have WEAAD-ready resources you want to share? Let us know about them!





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Join the Movement – Get Involved!

We encourage everyone to get involved and to raise awareness about World Elder Abuse Awareness Day.
A wide variety of events and activities can be planned by organizations and individuals alike. Here are a few examples of what you can do:


  • A public awareness event geared toward seniors.
  • A community walk
  • A High Tea
  • A purple dinner
  • A flash mob event 
  • A conference or training, focused on elder abuse awareness and available community resources.
  • A public awareness activity that includes politicians, seniors, local programs, survivors of abuse, and others


  • Send out a press release, hold a press conference, or submit an editorial to discuss elder abuse awareness and prevention efforts.
  • Develop a PSA on elder abuse with a local TV or radio station.
  • Ask local leaders, the Mayor, MP, MPP to release a Proclamation declaring June 15 as Elder Abuse Awareness Day.
  • Create a poster on elder abuse or use a poster created by a local elder abuse prevention organization.
  • Harness the power of social media to raise WEAAD’s profile and broadcast news of various events. Join our yearly social media campaign and share our content.


  • Yourself and others about elder abuse
  • Use graphics -on your website, blog, or in your email signature block- to draw awareness to elder abuse and prevention efforts



WEAAD 2022:

Rights Don’t Get Old


rights dont get oldEvery year, on June 15th, we all join forces to remind the world that rights don’t get old. 

This World Elder Abuse Awareness Day (WEAAD), we’re inviting Canadians of all ages to become a champion of elder abuse prevention by pledging to stand up for the rights of older people. Our 2022 WEAAD campaign is focused on key actions you can take to prevent elder abuse in your community. 

All Canadians can:

  • Work with their community to make elder abuse a top priority
  • Learn to recognize signs of elder abuse
  • Know how to respond to elder abuse and refer seniors for help

All organizational leaders should:  

  • Include ageism prevention in Equity, Diversity and Inclusion practices

All elected officials and policy makers should:

  • Make their community age-friendly
  • Invest in elder abuse prevention

These recommended actions are from CNPEA's community engagement strategy Future Us: A Roadmap to Elder Abuse Prevention, which launched on March 24, 2022.

Together with our WEAAD partners CanAge, EAPO and BC CRN, we encourage you to ‘Take the Pledge’  on in the coming weeks. You can also downloads pledge cards and WEAAD logos from the same website. Share them freely online and with your contacts!

Join us for our flagship online event on June 15th.Sign up for our WEAAD newsletter to stay in the loop!


WEAAD 2021:

Rights Don’t Get Old

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The basic human rights of older Canadians are challenged and undercut every day and, tragically, this has never been more true than over the last year during the COVID-19 pandemic. It’s estimated that 7 to 10% of older Canadians are victims of elder abuse. 1 in 6 seniors globally. 

We cannot allow this to continue.

This WEAAD, CNPEA, EAPO and CanAge are teaming up to create a national conversation around elder abuse prevention and what each of us can do to uphold and protect the rights of seniors in your community. Throughout the campaign, we’ll be sharing compelling statistics and useful resources, igniting a national conversation and shining a light on the need to create a coordinated pan-Canadian approach to elder abuse prevention.

There are a few easy ways you can participate in WEAAD and join the movement:

1. Register for our free online event

Our June 15 webinar, entitled ‘Aging with Rights: Ending Elder Abuse in Canada’, is the main event of WEAAD 2021. It’s a not-to-be-missed interactive national event that brings together a panel of experts, political figures, advocates and concerned people like you to engage in an inspiring discussion about how we, as a country, can fight elder abuse and protect the rights of older people.

Make sure you secure your seat quickly, as space is limited (and share widely with your networks!).

2. Visit the website

CanAge, EAPO and CNPEA have launched a dedicated website at This page will serve as the central hub of our campaign, and will contain everything you need to get informed and get engaged: 

  • Registration link for our webinar
  • Social media messages you can share to speak out on the rights of older Canadians
  • Downloadable posters and social media cards

3. Speak out

CNPEA and EAPO have developed a WEAAD Social Media Guide to help you promote #WEAAD2021 on social media. The Guide includes tips on using social media, and sample posts you can use (just cut and paste!). We have also developed some visual assets that you can share on socia media.

Download the WEAAD social media cards bundle - ENGLISH (9MB zip)

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WEAAD 2021 Logos

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We can't wait to see your posts! Remember to use  #RightsDoNotGetOld and #WEAAD2021 in all of them.

 WEAAD celebrates its 15th anniversary! 

CNPEA and Elder Abuse Prevention Ontario invite you to join us as we mark this milestone day. This year's theme is  

Uproot Elder Abuse, Plant a Seed for Change
inspired by WEAAD founder Elizabeth Podnieks. 

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Since WEAAD’s inception, communities across the globe have used the day to raise the visibility of elder abuse by sharing information and promoting resources and services that increase seniors’ safety and well-being.

The current pandemic may have disrupted our way of life and altered WEAAD plans, but here’s something we can all do safely in our own homes: plant something in our gardens and on our window sills. Make it a neighbourhood planting ceremony, or a family activity, by using a video call or hosting a Zoom gardening session! Trees and plants have a healing quality that positively affect us, our communities, and our world. 

On June 15, join us on social media to share our campaign #UprootAbuse and your gardening pictures/videos with us. A safe, fun, and intergenerational activity to engage in together to help plant the seed for change! 

We also chose to plant trees and seedlings this year to symbolize the connection between older adults and the planet we all dwell on. Environmental crises are directly connected to increased vulnerability and to the violation of older people’s human rights. In times of disasters, older adults are often among the most vulnerable populations, facing ageist attitudes and policies, and a lack of access to suitable resources and services. 

On June 15, 2020, let’s recognize World Elder Abuse Awareness Day with renewed conviction and energy, to uproot elder abuse and plant a seed for change.


We need you to spread the word. In the next few weeks, and particularly on June 15, EAPO and CNPEA will post messages on our respective social media channels. 

You can support us by 

  • Sharing/retweeting EAO's and CNPEA's updates and tweets.

  • Telling your contacts and followers why you support the campaign #UprootElderAbuse and invite them to support it too.

  • On June 15, plant a seedling or a flower, take a photo/video and post it to social media (tag CNPEA and Elder Abuse Prevention Ontario so we can see them and share them), use the hashtag #UprootElderAbuse. You can also write a message to express your commitment to bring about change for the care, support, and well-being of older adults. Individual actions matter, how will you contribute to uproot elder abuse?

  • Tag friends, families and colleagues, get them in on the action!

New to online WEAAD events? To make your life easier, we created:

  • a social media sheet. It contains tips to support this campaign, as well as message templates that you can simply copy and paste. Just remember to use the hashtags #UprootElderAbuse and #WEAAD2020. 
  • social media cards: visuals that you can download and share
  • A set of logos in various formats. 




Check out our 2020 Social Media Tip Sheet to help you craft your messages and join the #UprootElderAbuse campaign. 



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This year, CNPEA and Elder Abuse Ontario have joined forces for a World Elder Abuse Awareness Day social campaign. With your help, we hope to shine a light on social inclusion, as a tool to keep us safe from abuse as we age.

Throughout the next month, until World Elder Abuse Awareness Day (June 15), CNPEA and EAO will lead a social media campaign called #AgeofInclusion.

Why focus on social inclusion?

  • Because being socially isolated is a common affliction among older adults. More than 30% of Canadian seniors are at risk of becoming socially isolated.
  • Because isolation and loneliness are as bad for your health as smoking 15 cigarettes a day
  • Because social isolation can put seniors at increased risk for elder abuse
  • Because each of us can play a meaningful role in helping include older adults in all aspects of life and contribute to preventing elder abuse.

How can I help?
We need you to spread the word.
In the next few weeks, and particularly on June 15, EAO and CNPEA will post messages on our respective social media channels (Facebook, Twitter, Instagram). We will share information, resources, inspiration, and tips about social inclusion and its benefits when it comes to older adults' health, well-being, and elder abuse prevention.

You can support us by 

  • Sharing/retweeting EAO's and CNPEA's updates and tweets.

  • Telling your contacts and followers why you support the campaign #AgeofInclusion, why it matters and why they should too. 

To make your life easier, we created the factsheet "Using social media to promote WEAAD 2019".   It contains tips to support this campaign, as well as message templates that you can simply copy and paste. Just remember to use the hashtags #AgeofInclusion and #WEAAD2019. 

We have also created a set of bilingual images, posters, and logos (see below). We invite you to use them and share them with your contacts. 

    On June 15, we hope you will join us in marking World Elder Abuse Awareness Day and telling the world about #AgeofInclusion

WEAAD 2019 Logo

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